Charlotte Tilbury Beauty     London, UK

Data Science Intern         2024

Work done: Used data from marketing models to form a case study to determine when and why and which advertising channels were successful. Worked with over 20 years of revenue data and presented an advised plan for where revenue should be spent. Performed and studied a current advertising tactic to increase ROI; worked with and redistributed the company's marketing budget. Utilized AI to improve consumer interactions with the website. 

https://www.charlottetilbury.com/us?srsltid=AfmBOoqrZpWapNy1wtePwFtDwGevEhRBeiO4zZweL5H2WBD_HGjsvopU

https://www.pymnts.com/news/retail/2023/charlotte-tilbury-goes-mobile-with-ai/